New Micro-Targeting on Google's Content Network:
Special Interest Sites, News Sites, Blogs, MySpace, More

Tap into special interest groups or target by demographics with some new and little known Google AdWords tools and strategies. Examples of targeting:

• extreme sports enthusiasts
• adventure travelers
• newlyweds
• eco-conscious
• new moms
  
• entrepreneurs
• ...all kinds of special interests

How do you want to reach them? You have lots of options for Ad Formats:

• text ads
• image ads (boxes, skyscrapers, traditional banner sizes)
• gadget ads
• video ads
• flash ads
  

 It Works For BIG and Small Companies

I have used these same techniques successfully for small clients as well as for Fortune 500 companies. By taking advantage of Google's new options for content targeting, placement targeting, enhanced online campaigns (EOC) and the new YouTube sponsored search, I can help you pinpoint your target audience by interest or by demographics on a cost per click basis.

This chart shows the actual differences between traditional paid search targeting and content targeting in impressions, CPC and leads: 

campaign        clicks impressions  Ave CPC   Cost     Cost/Conv  Conv's
general-content 23,218  27,348,526  $0.36   $8,259.62  $10.83       763 
general-search   4,125     220,097  $0.50   $2,078.51  $14.43       144
brand-content    7,196   3,365,889  $0.18   $1,325.93    6.94       191 
brand-search     5,379     520,075  $0.70   $3,738.54  $17.15       218

Several of my clients in super competitive industries have watched their content leads blow away the number of leads from their paid search campaigns and at a LOWER conversion cost! They have also watched their number of quality unique visitors increase.

This is one of the most targeted
advertising methods on the
 Internet right now for Branding,
Lead Generation and Sales!

Content networks have been around for a while but the traffic was overwhelming and advertisers had very little control over targeting. All that has changed! So what do I know about these new Google tools and strategies how to use them for micro-targeting? I was the first to talk about enhanced online campaigns on PPC Rockstars and one of the first to blog about it. On December 10th, I was the guest speaker for the Perry Marshall expert series of  teleconferences and the topic of the call was "Using Advanced Google strategies to Quickly Tap Into Social Sites". Content targeting a hot topic and it will keep getting hotter over the next year. You can keep up with not only the new Google AdWords strategies but you can also find out about other unconventional or new ideas for marketing by signing up for my newsletter. What are you waiting for? Go to the registration at the bottom of the page and Sign Up now!

As one of the top experts on contextual marketing...

 ...I constantly battle the blogs and articles that bash content targeting. If someone tells you that contextual targeting "doesn't work" - it's because they don't know how to use it! Content targeting, placement targeting and enhanced online campaigns are NOTHING like traditional pay per click. You HAVE to separate them from your regular paid search account because everything about them is different - the strategy, set up, bids, management and optimization. If your paid search company isn't recommending that you use contextual advertising that's because they don't understand it. People don't spend the majority of their time online in search engines doing keyword searches! They spend their time reading articles, visiting social media sites, reading blogs and product reviews and checking for what's new on their favorite websites. And you know what - since Google just recently launched YouTube sponsored search and enhanced online campaigns, content targeting is even BETTER and more targeted than it has ever been. My success record speaks for itself. That's why my clients are seeing such huge increases in leads and such big drops in conversion costs. 

"Shelley Ellis is simply the *BEST* at what she does and there's nobody who can top her approach, her expertise in the field, the integrity of her work and the expeditiousness that she applies to real-world business marketing decision making." ~ J. BraatzFamily Owner, Rossi & Rovetti Flowers, San Francisco, CA

From: Rhonda (Shelley) Ellis
Contextual Expert
Dallas, TX

Dear Friend,

My name is Rhonda Ellis. My friends call me Shelley. I am an expert at getting your message in front of a very targeted audience regardless of whether they are CMO's reading BusinessWeek.com, football fans on MySpace or high level sales reps on Linkedin.

Despite all my previous success, the fall of real estate almost ruined me a couple of years ago. I chose the worst timing to start a real estate focused business! I had already had success with contextual so I turned my focus on contextual advertising and have continued to have tremendous success with this complex form of advertising. I want to share those success strategies with you so right now I am working around the clock to get ready for my upcoming teleconference with Perry Marshall on December 10th (How to Quickly Tap Into Social Sites Using EOC) and working on my upcoming newsletter advanced content network strategies.

I have been a pioneer in contextual marketing. While everyone else was bashing content and telling people to exclude the Social Media sites from their content advertising, I was blogging on how to use Google's content network with MySpace and discussing the capabilities of the new enhanced online campaigns on PPC Rockstars. Google has even used my Social Media ideas for their EOC training materials!

Enhanced online campaigns may be just one of many social marketing strategies but it is quick, effective and budget friendly! Just fill out the registration below and we'll set up a time to talk about your Internet marketing goals.  

Warmest Regards,

Do I offer a guarantee on my content targeting services? Yes! After so much success with contextual strategies with everything from small to Fortune 500 companies, I'm so confident about my work that if you hire me to overhaul an existing Google content network account, I will *guarantee an increase in leads and lower CPA's or you don't owe me a dime!

Don't wait until 2009 to take advantage of this new strategy for tapping into all those hundreds of thousands of people who use content sites every day. 

Sign Up Now for More Information on:
Content Targeting & New Marketing Strategies
Integrating Content Targeting Into Your Marketing Strategy

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*Your results will vary depending on how original campaign was set up, current budget, quality of landing page, etc.

**For new clients only with existing Google campaigns and guarantee is after 90 days of management and optimizations.